Bq phones manufacturer. BQ company (Russia): mobile equipment in Russian

Bright&Quick is a brand owned by Russian company"Antares". She presents: devices are manufactured in China, but, as often happens, they are offered as a Russian product - at the place of registration of the brand owner.

However, for some reason, Antares decided to shorten the brand name to BQ - and this name was registered in 2013 by the Spanish Mundo Reader, SL. Antares also calls itself BQ-mobile.

Mundo Reader, SL states that Antares is misusing trademark BQ.

The quality of goods and the price range of the two mentioned companies are significantly different, which misleads smartphone users on the Russian market.

Mundo Reader, SL

BQ trademark owner

The Russian company appeared on the market in 2015, while the Spanish brand was founded in 2010 and, importantly, is the leader of the Spanish consumer electronics market. The original BQ is smartphones and tablets for Android control, Ubuntu, Android One, Cyanogen, Witbox 3D printers, Hephestos and even educational robotics. The company's annual turnover is more than 350 million euros, its products are represented in 50 countries. Digital devices are also created in China, but under the control of Spanish management, and 3D printers, robotics, and Internet of Things products are created in Navarra in northern Spain.

Added:

Later, the Russian company submitted documents confirming the existence of rights to the trademark (the arbitration court decision dated July 14, 2016 is available on the website). A representative of Mundo Reader, SL, in comments to this material, stated the following:

The first instance has been passed. During the hearings, BQ-mobile presented a registered trademark in the Russian Federation. Therefore, the court actually transferred the decision to recognize the confusingly similar BQ-mobile mark to Rospatent. The main hearings will now be held there. Because, according to the conclusion of a study conducted by VTsIOM, up to 70% of respondents confuse the two companies. European BQ entered the Russian market in November last year. Having discovered the “namesake”, he contacted him, offering to calmly shift the emphasis in the names of the products to BRIGHT&QUICK - the slogan present on the logo of the Russian company. Not being heard, I had to go to court. Of course, there is no theft here. We are talking about confusing similarity and priority for the trademark among Europeans.

The entire mobile phone segment can currently be divided into two categories depending on the manufacturer. These are products from large premium brands and inexpensive devices from little-known small companies, many of which are located in China. Between these extreme groups, of course, mid-range brands also occupy a place, but tough competitive conditions force them to maintain a clear position in the market. And in this context, BQ phones occupy a special place. Reviews about them emphasize the affordable cost, but at the same time they praise the devices for their overall rather high quality of workmanship.

General information about the manufacturer

Compared to other popular manufacturers cell phones, BQ is a very young company. It was founded in 2010 and since then it has been part of the Mundo Reader holding. The company specializes in the development of electronic devices and accessories. In recent years, the brand's engineers have been creating BQ phones with some success. Customer reviews indicate the originality of the company's approach to the development of smartphones, in particular, which also determines the success of the products on the market. Of course, there is no talk of competition with corporations like Apple or Samsung, but there are also no serious differences from famous models in the same general quality properties. The difference rather has an image connotation, which has nothing to do directly with consumer qualities.

Company philosophy

A special approach to creating phones is associated with the general production concept. Initially, the company focuses on attracting people who have their own special vision of the product. This is what allows her to release original phone BQ. Reviews indicate that this concept can be seen in the design of smartphones and in technical qualities with functional content. Although, of course, in order to maintain its position in the market, the manufacturer still has to comply with certain rules for developing phones related to the requirements for ergonomics and power components.

Features of BQ Mobile Devices

The developers strive to offer brand fans relevant, but at the same time optimized offers. There is a framework within which the manufacturer can freely experiment with technical parameters and at the same time stay within acceptable price segments. For example, for most phones of this brand, a 5-8 megapixel camera has long become the norm. Moreover, the shooting quality itself is better than that of many competitive models with similar parameters. This, in particular, is confirmed by reviews of BQ phones. Memory specifications are not so high compared to the level of competitors - the average RAM size is only 1 GB, and the storage capacity of 8 GB is also not impressive. But the operating systems in smartphones are regularly updated. The company bases its latest models on systems Android versions 6-7. In terms of autonomy, the models differ from each other. Developers can use low-capacity cells of the order of 1500 mAh, and batteries of 5000 mAh. Of course, equipping with one or another battery is determined by the potential costs of the device’s resource during operation.

Reviews of the BQM-1831 Step model

One of the most affordable models of the company, which offers basic communication capabilities. Owners of this phone point to good audibility, robust housing and physical ergonomics. The device turned out to be compact, but at the same time functional for its class and well assembled. For example, it is worth noting the Bluetooth, USB interfaces, as well as the ability to listen to tracks in MP3 format and access to the Internet - these and other functions are equipped this phone BQ BQM. Reviews with negative impressions about this model also exist. In particular, they indicate a modest volume battery, tiny display and limited communication standards.

Reviews of the BQ-5022 Bond model

This device can be called an intermediate link between budget versions and the middle class in the manufacturer’s line. The device belongs to the category of smartphones, supports Android 6.0 OS, has an 8-megapixel camera, navigation tools, etc. In turn, reviews of the BQ Bond phone include touchscreen operation, display quality, high performance with fast response, among its strengths. sound and design.

The shortcomings of the smartphone that owners note deserve special attention. Most of the criticism concerns glossy surfaces. They leave marks on them, which does not add to the attractiveness of the stylish body of the BQ phone. Reviews about the battery are also not encouraging. The small volume of the battery and the rapid consumption of energy reserves, even in the average mode of resource use, are emphasized.

Reviews of the Strike Mini model

Also a model in the intermediate category, which can be considered as a budget smartphone. The device is based on the Android 7.0 platform, allows you to work with two SIM cards, has 8 GB of memory and a 5-megapixel camera. The owners also point out the good build quality, the use of high-quality plastic and the stylish design of this BQ phone. Reviews about physical ergonomics are mixed. On the one hand, many are quite satisfied with the heaviness of the case. But there are also negative weight assessments, the authors of which add to this criticism of the low battery potential - only 1300 mAh. And yet, in totality functionality with a wide range of communications, this option is quite worthy of attention. Especially considering the price tag, which is about 3 thousand rubles.

Reviews of the BQ-5059 Strike Power model

The most noticeable and popular model of the manufacturer, the features of which include a 13 megapixel camera with autofocus and a capacious 5000 mAh battery. Otherwise, we can state that the technical parameters of the BQ 5059 Strike Power phone are balanced. Reviews from the owners emphasize that the main advantage of the device is the battery. While in other respects the model has many direct competitors, it is the capacious battery that makes it stand out. But this is not all the advantages. For example, many owners of the gadget highly appreciated the presence of metal panels in the case and a well-implemented operating system based on Android 7.0.

But it was not without its drawbacks. They are expressed in those very average parameters. Thus, users criticize the creators for the reduced amount of RAM - only 1 GB. Therefore, those who are looking for a device for powerful games and applications can avoid the BQ 5059 Strike Power phone. Reviews also negatively evaluate the size of the main memory. Just 8 GB is certainly not enough for a model of this level, although there are memory expansion options.

Reviews of the BQ-5057 Strike 2 model

The model is positioned as the next generation of the previous device, but it is rather a variation on its platform, since the phone has gained little in terms of technology and functionality. Moreover, with the same shooting capabilities and the same communication and technical components, the device has lost half of its battery capacity - the volume is 2500 mAh. Of course, this flaw was compensated for by the price tag of the second generation BQ Strike phone. Reviews note that the device is available for 5 thousand on average and this is a worthy offer taking into account the other remaining advantages. If we talk about other advantages besides reduced cost, then availability will come to the fore energy saving mode, an optimized and ergonomic body, as well as a high-quality screen with a modern IPS HD matrix.

Today, an opportunity has emerged that allows people to purchase a high-quality phone at a low price. It is also very pleasing that each user can customize their smartphone to suit their requirements, and it will not freeze, have good battery life, and satisfy the user in all respects. However, each person has his own selection criteria by which a person chooses high-quality mobile equipment for his use. Finding a powerful smartphone is no longer difficult, but when purchasing, you should weigh the pros and cons, and also visit forums where you can find more information about the device you need. Today we decided to make a rating best smartphones from the BQ company for the 2017 model year, in which five models will be examined in detail in terms of price-quality ratio.

BQ-5052 Sense

Inexpensive, but good smartphone with a small screen whose resolution is 960 by 450 pixels. Due to the fact that the Android operating system of this device has been updated to version 5.1, and in mobile phone 512 megabytes of RAM was built-in, users were able to enjoy working with many applications. The built-in memory capacity is 4 gigabytes, which is enough to store your own documents in your smartphone. The device works perfectly with two SIM cards in alternating mode.

Main characteristics:

• Android – 5.1;
• Main camera – 5 MP;
• Battery – 2000 mAh;
• RAM – 512 megabytes;
• Memory – 4 gigabytes;
• 5-inch screen, resolution – 960×450;
• Graphics – Mali-400 MP2;
• Processor – Spreadtrum SC7731G;

Pros:

1. Stylish in appearance;
2. Low cost;
3. High quality screen;

Minuses:

1. You cannot run resource-intensive applications or games on this smartphone;
2. The battery charge is barely enough for one day of use;

BQ-6050 JUMBO

This is an incredible cell phone with very ideal specifications. The smartphone has great potential, and all because it can run great amount various applications, and this worthwhile gadget with a large screen will work correctly, without showing any freezes or slowdowns. However, it should be understood that every budget employee has weaknesses, and this rule also applies to this smartphone. Many people are sure that all budget new products have recently come with a weak external speaker, and therefore the BQ-6050 JUMBO model is difficult to use during conversations, the interlocutor can barely be heard in rooms with increased volume.

Main characteristics:

• Android – 6.0;
• Processor – MediaTek MT6737;
• Video processor – Mali-T720 MP2;
• Built-in memory – 16 Gb;
• RAM – 2 gigabytes;
• Battery – 4900 mAh;
• Camera – 16 MP, Front – 8 MP;
• Display diagonal – 6 inches, resolution 1280×720;

Pros:

1. Perfect display;
2. Incredibly high quality build;
3. Good sound in headphones;
4. Not a high price;
5. Good equipment;

Minuses:

1. Weak vibration when calling;
2. Low audibility of the interlocutor through the external speaker of the smartphone;

BQ Mobile BQS-5020 Strike

In third place in the ranking of the best BQ smartphones for 2017 is a model with good sound – BQ Mobile BQS-5020 Strike. Perfectly designed Android combined with increased RAM and an improved processor make this reliable smartphone very popular today. Many people believe that it is good to use in solving a variety of problems. This could be editing new documents, creating them, maintaining tables, and so on.

Main characteristics:

• Screen 5 inches, 1280×720 – resolution;
• Android – 6.0;
• Camera – 13 MP;
• 8 gigabytes – ROM;
• RAM – 1 Gb;
• Battery – 2000 mAh;
• Graphics – Mali-400 MP2;
• Processor – MediaTek MT6580;

Pros:

1. Updated Android operating system;
2. Acceptable price;
3. Copes well with everyday tasks;
4. The main camera works perfectly, taking excellent pictures;

Minuses:

1. The battery charge runs out quickly;
2. There are problems with applications from the Google developer;
3. Touch Screen is stuttering at times;

BQ Aquaris U Lite

Every person wants to choose the best smartphone, and each user has many selection criteria. Some people pay attention to performance, others look at time battery life, and still others generally prefer to see an incredible camera on a smartphone. And, if you look at the BQ Aquaris U Lite in detail, you can understand that this smartphone has no visible shortcomings. Its reviews are very positive, and they indicate that this device turned out to be a chic device from the BQ company.

Main characteristics:

• RAM – 2 GB, ROM – 16 GB;
• Main camera – 8 MP;
• Battery – 3080 mAh;
• Screen – 5 inches, resolution – 1280×720;
• Android – 6.0;
• Processor – Qualcomm Snapdragon 425 MSM8917;
• Graphics – Adreno 308;

Pros:

1. High quality display;
2. Nimble performance;
3. Quite loud, both in headphones and through speakers;
4. Takes excellent pictures at any time of the day;

Minuses:

1. The power adapter is not included in the package;
2. The case rattles from time to time, this indicates poor quality assembly;

BQ Aquaris X5 Plus 16Gb

The first place in the TOP is occupied by the powerful smartphone BQ Aquaris X5 Plus 16Gb. It has a large battery and supports 4G network. Despite the fact that it was released in 2016, it is still in demand, and all because it is not so difficult to buy a high-quality smartphone within an affordable price, but the BQ Aquaris X5 Plus 16Gb offers users incredible quality performance, good design and a bunch of other pleasant moments.

Main characteristics:

• Android – 6.0;
• Screen – 5 inches with a resolution of 1920 by 1080 pixels;
• 16 million pixel main camera;
• Memory – 16 gigabytes;
• RAM – 2 Gb;
• Battery – 3200 mAh;
• GPU – Adreno 510;
• Processor – Qualcomm Snapdragon 652 MSM8976;

Pros:

1. Ability to use two SIM cards simultaneously;
2. Bright and clear screen with pleasant color rendering;
3. In terms of performance, the device is extremely fast;
4. Clear sound from speakers;

Minuses:

1. The fingerprint sensor is extremely weak;
2. In low light, the main camera takes extremely poor pictures;

Conclusion

Having fully studied the rating of the best BQ smartphones for 2017, each person will be able to figure out the question: “Which is the best smartphone to choose from BQ.” The choice depends on the purposes for which you will use the device you need; based on this, you need to consider the model parameters. After weighing all the pros and cons of a smartphone, you can choose what suits you best and purchase it at a favorable price.

Market mobile devices is growing at such a fast pace that it is very difficult to keep track of which players appear on it and which ones disappear. If we all know about companies such as Nokia, Samsung or Lenovo, then people most often have not heard of lesser-known brands from China or, especially, from small European countries.

Therefore, within the framework of this article I would like to mention the BQ brand. Phones whose country of origin is Spain are not so widely advertised on the mobile device market. If you believe sales statistics, this company’s devices account for only 3 percent of all smartphones in their country. Despite this, the company has a turnover of more than $200 million a year.

About company

Devices known under the BQ brand are phones whose manufacturer is called Mundo, a Spanish company that began operations back in 2009. The start of the success of this group was the import of cheap electronics from China, mainly - e-books, the first mobile phones and some accessories. There weren’t really smartphones as such back then.

Seeing the success, those who are now producing (the country of origin, as already noted, is Spain) opened own development. A design line was formed (the phones, however, look typical for many touch devices) and the brand under which they began production. As time has shown, this decision was quite successful. This made it possible, to some extent, to attract buyers to BQ phones, the manufacturing country of which is the homeland for most of them.

BQ Products

You can see what the company's products are on its official website. A catalog is open here, which presents mobile phones, as well as 3D printers. Of course, there are phones in the BQ catalog. It’s not hard to guess who their manufacturer is.

All prices for goods are indicated in euros; only residents of Spain can order from the official website. Of course, the customer pays for shipping. Each of the lots on the portal has a description, a short review, and a section that shows the accessories available for order. The last feature is very useful for those who buy BQ (phones). The country of origin of these cases and films is Spain, so you should not expect any pitfalls in terms of quality. Of course, because of this, the price of accessories here is higher than, say, at an Aliexpress auction. Quality, as you understand, too.

Device Features

If you carefully study BQ (phones whose country of origin is also Spain), the difference with Chinese gadgets will actually not be easy to identify. These are ordinary Android or Ubuntu touch smartphones, equipped with the same processors and graphics engines as Chinese products from little-known manufacturers. As a rule, this is MediaTek MT6592. If we talk about screens, we won’t find anything new here either - the models come with displays equipped with an IPS matrix.

Reviews

As shown by the few characteristics that we were able to find on the Internet from those who have already purchased a model from this company, what distinguishes BQ (phones) from Chinese ones is the country of origin. This is Spain, where labor is paid higher, but its quality meets world standards. If the phone had arrived to us from somewhere in the Guan-Zhou province factory, it would most likely have had some play in the lid and it would have been possible to determine the budget nature of such a model by touch.

BQ phones, whose country of origin is not famous for such a large number of counterfeits and various production “blunders” as China, are somewhat different in this regard: the panels fit tightly, and the phone is quite pleasant to the touch.

Prices

True, the buyer pays for this too. On the official website, as already noted, the price is set for the models that are on sale. It can be determined for each of the smartphones and thus compare what the company offers and at what price. Thus, the cheapest BQ model can be purchased for only 169 euros. For this price, the buyer receives a device running on the MT6735 processor clock frequency 1 GHz and with operating Android system 5.1. There are also two cameras - with a resolution of 8 and 5 megapixels, as well as options such as Wi-Fi, 4G, Bluetooth, GPS.

The other (the most expensive device in the BQ line) is offered at a price of 310 euros with an MT6592 processor (2 GHz frequency) in a metal case with Android 4.4.4 OS. Other characteristics are not much different from the previous, cheaper model.

Other BQ

There is another company called BQ. To be more precise, this is BQ Mobile. It is imported into our country by a domestic distributor, while phones are produced in China. The prices set by sellers of these models are several times lower.

BQ Mobile Features

True, to understand why this is so, some descriptions of models from BQM should be given. Firstly, they are all push-button. That is, about the presentation of smartphones with touch screen, as can be seen in the model line of the Spanish company BQ, there is no need to say. Secondly, each of the devices claims to have its own unique design and some special image. For example, there is a machine with a device for opening beer; a mobile phone with 3 SIM cards the size of a lighter and some other cool models.

They are inexpensive - about 2 thousand rubles. At the same time, it is difficult to say how reliable these phones are - the country of origin of the brand is China. But Russian representatives are quite actively promoting it on the device market - there is a website on the Internet where they sell such models. Here you can find incredibly tempting descriptions, photographs and, of course, excellent product reviews. True, if you read reviews on the Internet, no one takes this company’s moves seriously.

By installing a mechanism for opening beer, for example, not a single major brand will conquer the market except Russian distributors. The phones themselves, marked on the case as representatives of the BQ line, are most likely made to order with that name in order to play on the misconception of the buyer, who may have previously heard about the high quality of BQ products. At the same time, of course, expecting that such a phone will serve for a long time and reliably will most likely be too naive.

BQ Mobile is a recently created brand that produces mobile equipment in Russia. The main difference between smartphones, tablets and their accessories is their very low price. The company name is an acronym that stands for “Bright and quick”. The history of the company begins in 2013, when the founder of the company “ New line» Vladimir Puzanov decided to produce his own line of mobile equipment, despite the fact that in Russia there are many difficulties with the release of such a product. And although the manufacturing country is Russia, all capacities are concentrated in China, thanks to which it was possible to reduce the cost of BQ smartphones to a minimum.

About company

One of the features of BQ Mobile is the way it is called, and this name is consonant with the name of one of the Spanish brands, which produced gadgets much earlier, registered this trademark earlier (in 2009) and has already managed to sue the Russian BQ. However, you should not think that the history of the development of the Russian company begins only in 2013. Back in 1999, Vladimir Puzanov and his company worked in the distribution field, which allowed them to fully study all the specifics of working in this market niche. As a result, the company turned out to be an expert in customer demand trends, and this, in turn, gave the newly created BQ a strong start. In the first year of operation alone, the smartphone manufacturing company BQ sold about one million gadgets! Moreover, the company annually increases sales and production by at least 500 thousand.

Brand operating principles

The main principles of the company's activities are:

1. Low product price. Thanks to this pricing policy, the company managed to reach the widest possible target audience: almost everyone can afford a phone from BQ.
2. Original model names. We all know that today the device market is literally crowded, and it also includes gadgets with very low prices. Therefore, you won’t surprise anyone with just one pricing policy - you need to be creative in everything. The developers here did their best and came up with their own original name for each model. For example, many gadgets are named after famous cities of the world such as Amsterdam, Los Angeles, Munich, Toronto and so on.
3. Unusual design and powerful specifications. You won't get far on names and prices alone, right? One of distinctive features BQ smartphones are unique modern design housings complete with powerful technical indicators. For example, the battery holds a charge well, almost every model is designed for 2 SIM cards, the capacity internal memory– at least 8 gigabytes with the ability to expand by another 128 GB, and some gadgets from the line support smart gesture control.

OLYMPUS DIGITAL CAMERAOne of the main features of the brand is its very modest displays and push-button keyboard. Initially, this is how BQ phones entered the market. The design of the gadgets is worthy of attention - the phones are very stylish and look “masculine” - for example, BQ Ferrara. Also one of the most popular models is the New York II mobile phone, which looks like the once popular phones from Siemens. Its average price is about 700 Russian rubles. What other company can boast of such a pricing policy?

Today, BQ mainly produces budget smartphones in Russia. By the way, in the ranking best devices from BQ for 2016-2017 is the BQ 5032 Element. Some may be dissatisfied with the fact that the company’s production facilities are concentrated in China, but this is not a drawback at all, because almost all the world’s smartphone manufacturers, even Apple, work on the same principle, so it makes no difference where the device is assembled. With all this, the BQ brand is constantly working to improve the quality of its products and expand its range - in addition to smartphones, the company can also boast of tablets it produces and many different accessories.

BQ's customer base is very extensive: about one and a half thousand companies have already entered into agreements for wholesale purchases of products from the Russian brand. And about 15 thousand communication shops that have entered into a contract directly with BQ are in contact with target consumers. However, you should not think that due to the low price of the product, the company receives an average profit from the production and sale of the product. On the contrary, the company brings in remarkable income, because of all 40 million smartphones sold in Russia, about 5% are smartphones from BQ.