Instagram what you can. History of the creation and development of Instagram

You have in your hands a long-awaited smartphone, which replaced the previous “dialer”. The new one, of course, cannot work for a month without recharging, does not crack nuts, and does not even have an IR port. But it boasts many functions, a bunch of applications, and, most importantly, the presence of a camera capable of taking decent pictures. We'll talk about one of the most popular camera apps - Instagram.

What is Instagram (why is it needed)

Instagram is a service that allows you to keep your photo/video diary, follow the pages of other people (including many celebrities), communicate in comments or via direct messages.

The beauty is that a photograph that has just been taken can be immediately processed (it’s not at all difficult), and you can turn it into a “candy” and post it right away. Everything is extremely simple and accessible.

On Instagram, it is customary to post various outlandish events, landscapes, and things that evoke an emotional response. People who eat instant noodles every day post photos from sushi bars. And those who visit restaurants every day post Doshirak on Instagram.

It is also customary to post various proofs of one’s belonging to the wealthy elite. Initially, this came from the fact that Instagram was available for a long time exclusively for Apple devices, so adored by majors of all stripes and merits.

An ordinary photo from Instagram.

If you buy “extra” salt instead of regular salt, then you are also major, and Instagram is waiting for your photo.

Another ordinary photo from Instagram.

When talking about what Instagram is, one cannot fail to mention that it is a social network. Surely you have a friend who is on Instagram more often than on the potty. Most likely, she recommended this application to you. This is how this service quickly spread (not counting its publication in the most popular blog sites Beats Blog And Techcrunch at an early stage of development)

Who needs Instagram?

Instagram is suitable for both janitors taking pictures of their new broom with rhinestones, and for his boss taking photographs of her new Merc, received for outstanding achievements in front of the head of the district in her free time. In other words, Instagram is suitable for everyone who wants to show something. But not everyone needs this.

Recently, Instagram has also become popular among budding businessmen (and not so much like Nike or Adidas). Despite the poor communication capabilities, its functions are quite sufficient to post products in the form of photographs, recruit potential clients as subscribers and be on friendly terms with them using comments. Clothes, shoes, and accessories are the most popular products on Instagram. And who knows, perhaps soon oil contracts will be concluded there and tenders for the supply of weapons will be held.

You definitely don’t need Instagram if:

1. Nothing new is happening in your life.

2. You have no friends, no idols, no fans.

3. You have a dialer.

4. If your photos in glossy magazines around the world are enough for you.

5. You sit on photo.mail.ru, or you post all your photos only on Odnoklassniki.ru.

6. You don’t want to show off your acquired property.

7. You are on a diet (you regularly post delicious photos of food on Instagram).

Whether to use Instagram or not is up to everyone to decide for themselves. Or society makes the choice for you. But, in any case, now you know what Instagram is and why it is needed.

To make your self-photos in the mirror look better, we offer articles: and

Do you want to post a photo of a sleeping person online? Go ahead if you have already read the article.

The popularity of social networks today is incredibly high, it seems that absolutely everyone uses them. And not only for entertainment, but also for work. It is difficult to imagine, say, a modern journalist without social networks. Some companies won't even invite you for an interview if you don't have social media profiles. And one of the most popular networks today is, of course, Instagram. Let's figure out what Instagram is and how to use it?

Instagram or Instagram is a social network of a rather unusual format, namely, it is intended for posting photos and videos. You won’t find long analytical articles there, but photos and videos of stars, politicians, and government officials are welcome. Instagram belongs to another popular Western social network - Facebook.

If you like to write a lot and interestingly, then Instagram is probably not for you. But for those who love and are ready to often take photographs and conduct microphoto blogging, Instagram is very convenient. In terms of format, it is perhaps closest to Twitter, posts there are distinguished by the same brevity, but if on Twitter you can do without photographs, then on Instagram this is the main content.

On Instagram, you can subscribe to people you are interested in and follow their lives “in pictures”; your friends and acquaintances will also be able to subscribe to your profile and find out your news. If you want to leave some kind of response, you can like the photo or write a comment on it.

How to use Instagram?

Instagram is designed for posting photos and short comments on them from a smartphone. To do this you will need to install special application, depending on your smartphone platform, you can choose an application for iOS or Android. In addition to installation, to fully use the application you will need registration, we will talk about it below. It must be said that you can upload to the network both photos you already have and those taken using the application. Instagram provides its users with a large number of filters for processing photos, which even the most inexperienced person can work with. graphic editors user.

When. when someone commented or liked your photo, the program will send you a notification about it.

If you are wondering how to use Instagram on a computer, you can do this by going to the official website of the application. There you can also log into your account and work with the application.

Registration on Instagram

The first important step, without which full use of this social network is simply impossible, is, of course, registration. The easiest way to register on Instagram is through your smartphone or tablet (registration on an Apple device is no fundamentally different from registration on Android).

To do this, you need to find the Instagram application in Play Market or Apple App Store. Using the search, this is quite easy to do, you just need to know one nuance. When. when you are looking for a program from your iPad. In this case, you need to be sure to select iPhone Only in the menu. The found program must be downloaded to your mobile device. After this, you can launch the application and register in it. We are interested in registering on Instagram in Russian.

In the registration window, select “Register” new account" Come up with a name for yourself (read more about choosing a name below) and a password, if you want, upload a picture for your avatar. Profile data most often uses your Facebook data. To complete registration, click “finish” and you will receive a confirmation email.

Registration on Instagram from a computer is a little more complicated. To do this, you will need to first install a special mobile OS emulator program, since Instagram is intended for mobile devices only, versions for desktop computers does not exist. The most commonly used and popular Android emulator program is BlueStacks. The program can be downloaded from the official website and installed on your computer, after which you will have two new icons on your desktop. First we need the Start icon.

When the Android window opens in front of you, you need to click the search button in the left corner. After this, you will be taken to PlayMarket and you can download the Instagram application there. After downloading the application, you can enter it using the second shortcut that appears on your desktop. After launching Instagram in this way, you can register in the system. The further registration process is no different from that described above, with mobile device.

Instagram name

Which name to choose on Instagram is a fairly pressing question. After all, your friends should easily find you using it.

The Instagram username can be changed within the application. To do this, you need to select the “Edit profile” option in your account and change the name in the user data to the desired one. Unfortunately. very often a problem arises that the required name is already taken, which the application will notify you of with a red pop-up window. Do not forget that a nickname on Instagram can only be made up of English letters. The easiest option is to use a combination of your first and last name. You can, of course, choose a more creative option.

If you really want to use a specific nickname, but it is already taken, you can try to dilute it with special characters, for example, you can use an underscore to separate words or even letters in one word, periods.

In addition, if suddenly your imagination is not enough to come up with a name on Instagram, then you can try using services for generating nicknames, which are quite easy to find on the Internet.

Login on Instagram

Logging in from a mobile device is very easy; to do this, you just need to click on the corresponding icon on the screen of your smartphone.

You can log in to Instagram from your computer using the following link. https://www.instagram.com/. You can also log in through a special emulator program for the operating system of a mobile device, for example, the BlueStacks program. We described above how to log into a social network using this program, in the section on registering via a computer.

If you get an error when logging into Instagram, most likely you entered the password incorrectly. Try logging in again.

Instagram password

Most often, users have problems logging in when they forget their Instagram password. Restoring it is quite easy. To do this, click on the button that says “Forgot?” and you will be offered two options on how to recover your Instagram password - via email or Facebook. Of course, the easiest way to do this is via email. A window will appear in front of you where you need to enter your nickname and email address, where a letter will be sent to recover your password.

Instagram account: everything you need to know

We have already figured out how to create an account on Instagram, but sometimes you need to carry out a number of other actions with it, which we will now talk about.

In some cases, users need to know how to delete an Instagram account.

If you don’t know how to delete a page on Instagram, then it’s more convenient to do it through a computer.

How to delete an Instagram page via computer

First of all, copy all the photos from your profile; they cannot be restored after deletion. Then, from your computer, go to the official Instagram.com website.

How to delete an Instagram page via phone

Go to your profile by clicking on the nickname located in the upper right corner. A menu will open in front of you, where there is an item “Edit Profile”. Go to this point. You will see information about your profile, and at the very bottom there will be a button about the ability to delete the page (I’d like to delete my account). Click it and confirm that you are ready to delete your profile, you will also have to indicate the reason why you want to delete and re-enter your password.

And only after that you can delete the page. Now you know how to close your Instagram account.

But if you are wondering how to restore your Instagram account or what to do if your Instagram account is blocked, then, unfortunately, the policy of the social network is such that the user does not have such an opportunity.

But if you need a second Instagram account, it’s as simple as that. To do this, you just need to log out of your current account and register again under a different name, using a different address Email. You won’t be able to post from two accounts at the same time; you’ll either have to re-login each time or use two devices.

How to take a photo on Instagram

This question is, of course, the most pressing. After all, in fact, Instagram as a social network is designed to post photos there. That is why it contains quite a lot additional features for photo editing. So sometimes even users of regular cameras have the question “how to take a photo like on Instagram?”

In order to take a photo on Instagram, you need to open the application, find the camera icon and select “Photo”, in order to take a photo, click on the blue circle.

After that, you can use filters, this is the first icon on the left edge. With their help, you can both add clarity to the image and stylize it as an old photograph and much more. Don't be afraid to experiment with filters. In addition, you can select individual settings for each filter. If you accept the changes, you need to click the checkmark.

If you press the wrench, you can do even more operations with the photo. For example, tilt it at a different angle or enlarge a specific area of ​​the photo. You can also pull out a photo if necessary.

You can also make a photo look like a film camera shot with blurred edges by using the Vignette feature.

To post a photo, click the up arrow. For publication, you should use hash tags. You can also mark the place where the photo was taken (select “Name the place”) and the people in it (via the “Tag users” item).

How to add photos to Instagram from a computer

To add a photo to Instagram from a computer, we will again need bluestacks program. In it you need to select ES Explorer mode and then go to the local storage bstfolder. Next, select a folder called BstSharedFolder, into which the desired photo is placed. After uploading a photo via lan access, you need to go to Instagram and click on the camera icon. To add a photo to Instagram from a computer online, you need to specify the path to the folder where it is located. After the photo is uploaded, you can do the same operations with it as on a smartphone.

How to add a video on Instagram

This operation is almost identical to adding a photo. You need to go to the same section indicated by the camera. But select the button on the right there, there is a camera icon on it. During shooting you need to keep the button pressed, if you release it, the recording will be interrupted. The video cannot be longer than 15s and shorter than 3s.

If you need music for an Instagram video, the shooting operation will become somewhat more complicated. How to add music to a video on Instagram? This can be done using special applications, for example, Flipagram. It also needs to be downloaded first through PlayMarket. The application will prompt you to select frames on which music will be superimposed. Set the speed from switching, use filters if necessary and, of course, select music. With its help, you can easily post videos with music on Instagram.

This question is of great concern to many social network users. How to save a photo from Instagram to your computer or how to save a photo from Instagram to your phone? Unfortunately, simple solution no, Instagram does not provide such an opportunity to protect the copyright of photo owners. You can use third party applications, which are quite easy to find on the Internet. For example, the InstaSave and SaveGram applications are quite popular. With their help, you can easily download the materials you need from Instagram, for example, download photos from Instagram.

How to delete a photo on Instagram

If this is your photo, then this can be done quite simply. You just need to open the photo and click on the three dots located below it. As a result, a menu will open, which also includes an item about deleting. Of course, this option is only available for your own photos; you cannot delete others. If you need to know how to delete photos on Instagram from your computer, you can again do this through the BlueStacks emulator application.

How to repost on Instagram

Oddly enough, there is no repost option on Instagram itself. But it can be done using special additional applications, for example, the popular Repost for Instagram (for iOS) or PhotoRepost - Repost Instagram. In this application you can easily figure out on your own how to repost on Instagram on Android. You can also download videos from Instagram using this application.

Many users are interested in the question of how to repost a video on Instagram; this can be done quite simply. To do this, you need to open the video file, select Embed, a window will pop up with a code that you need to copy. We paste this code onto the site.

In the summer of 2010, Instagram creator Kevin Systrom was so busy thinking through the concept of his brainchild that he completely forgot to rest. In an effort to rectify the situation - and to make amends to his girlfriend, Nicole Schutz, to whom he had long promised a trip together - Systrom organized a trip to the Mexican village of Todos Santos. During an evening promenade, Nicole suddenly told Kevin that she would not use the application he was working on. The reason was very prosaic: the girl believed that she would never be able to take photographs as cool as one of their mutual friends. Systrom clarified: “You know why he takes such cool photos?” "He just good photographer. Naturally,” Nicole insisted. “Nah, he runs his pictures through filters,” Kevin retorted. “Then, guys, you need filters,” the girl noted. “Hmm, this is an idea...” Systrom said thoughtfully. Two years later, this retrospective idea made Systrom a multimillionaire.

The explosive growth of Instagram is a classic tale born in Silicon
(or Silicone if you prefer) valley, the amazing story of a company that has gained stunning momentum over the course of
several months. The initial development of the application before launching on iOS took only eight weeks, and after about a year and a half, Facebook acquired Instagram for a billion dollars in cash and shares. And - like all interesting fairy tales - this story had many plot twists.
Instagram – free application for sharing visual content, allowing users to do almost everything related to photos, videos, instant stories and live broadcasts, and share the results of their creativity on Instagram itself and a number of other social networks. At the time of writing the longread (January 2016) There are more than 600 million service users worldwide.

The magic of Instagram filters gives your phone photos a stylish look.
One touch on the screen turns a banal sunset into a postcard from the tropics, makes a half-eaten hamburger touching, or evokes nostalgia from a photo of an old bicycle. Kevin Systrom was one of the first to prove the thesis that the digital economy in our time is developing much faster and generates much greater profits than the real sector. But there are always hundreds of prerequisites for this. “Imagine a “Make Interesting” button on Twitter and a “Make Smart” button on Tumblr. In the past, most photo apps asked you some questions. They offered you to be a producer and an actor. Instagram took over the preparation of the magic sauce.”

Systrom:
“Imagine a “Make Interesting” button on Twitter and a “Make Smart” button on Tumblr. In the past, most photo apps asked you some questions. They offered you to be a producer and an actor. Instagram took over the preparation of the magic sauce.”

Stanford dude

Kevin was born in December 1983 in Holliston, Massachusetts. He's a classic WASP - (“white, Anglo-Saxon, Protestant”)– generations of his ancestors lived in the northeastern United States and worked in large corporations. His father, Douglas, worked at a regional bank in New England as a human resources specialist at the time of his son's birth, and before that, as vice president of HR at the fashion and home goods retailer TJX. Mother Diana has been involved in marketing for the last 30 years: first she took part in the creation of one of the world's largest job and personnel search sites Monster.com, and then moved to the car sharing service Zipcar.

The family was quite wealthy, and the parents were able to place Kevin for $46 thousand a year in a prestigious (only 375 students are enrolled) private school in Middlesex (not the county in England, but the county in Massachusetts - the tenth largest in the United States millionaires). At another time, Pulitzer winner Conrad Aiken, actor Steve Carell and a couple of candidates for US vice president, Henry Cabot Lodge and William Weld, graduated from the same school.

Kevin's background and studies also had a strong influence on his style. Most men in IT love loose clothing. Systrom is not like that.
“I’m probably the only guy in Silicon Valley who likes to wear a jacket and tie—and does it without banter,” Kevin says.
– All of us – Tesla, Facebook, and Google – care about the constant improvement of products.
However, they will look down on you if they find out that you are wasting time on creating an actual look. I never liked this contrast.”

Kevin admits that he feels more comfortable being buttoned up, something he's had since high school. “It was forbidden to wear jeans there,” recalls Systrom. - We had to wear dress khakis and collared shirts. I think that school ultimately shaped my style.” But the relaxed California coast also influenced his taste. Kevin quite often complements a classic Brioni suit with a pair of sneakers.

The fact that these are Lanvin sneakers and not New Balance sneakers suggests that Systrom is actively involved in the fashion industry, which, in turn, sincerely glorifies Instagram. In 2015, in Paris, he met the legendary Karl Lagerfeld, LVMH executive director Delphine Arnault and Louis Vuitton designer Nicolas Ghesquière. Vogue editor Anna Wintour helped him choose a look for the Costume Institute gala at the Metropolitan Museum of Art. And yes, Kevin was awarded by the Council of Fashion Designers of the USA.

Illustration by Isaac Bonan

The world of programming gradually fascinated Kevin as a child - he himself created levels for the second part of Doom (his uncle, who worked as a developer software, sometimes gave a teenager a laptop so that he could practice programming skills). Later, Systrom began writing comic programs and testing them on friends: for example, one of these programs allegedly hacked Accounts in AOL Instant Messenger (then someone complained to the provider, and the Sistroms’ house was disconnected from the Internet). This undying love for technology was passed down to Kevin, among other things, from his mother, who was introduced to the technological universe at its infancy.

However, Systrom's first work was, as usual, radically far from technology. At school, Kevin was obsessed with becoming a DJ and developed an obsession with Boston Beat, an old-school vinyl record store. The teenager actively spammed them by email with an offer to hire him, and the store ended up signing Systrom for a few hours a week.

When it came time to go to college, Kevin chose Stanford University without hesitation. Quite an obvious choice, given the fact that Stanford has an impressive list technical specialties, as well as strong ties to Silicon Valley. Systrom began studying in the Computer Science program, but later transferred to Management Science and Engineering because the CS courses seemed too academic, and the MS focused on applied disciplines.

Systrom: “I started to think that maybe I wouldn’t make a great programmer. Essentially, I was trained to be an investment banker.”

In his spare time, he created sites such as Stanford's Craigslist and Photobox, a photo-sharing site for Sigma Nu fraternity members to post photos of their latest beer parties. (by the way, membership in a prestigious fraternity already says something - Mark Zuckerberg never managed to participate).
Systrom always had an interest in photography and design, and also made excellent presentations when required. In his third year, he went to Florence to study photography. I arrived with my favorite Nikon SLR, but the photography teacher replaced it with a Holga camera. It was probably then that Kevin saw how a bad photo could be turned into a good one. The teacher taught him how to “apply” various additional effects to photographs by adding chemicals to the solution for developing photographs.

Holga has been produced in Hong Kong since 1982 without design changes. The camera has long been a cult favorite and has gained an army of fans who like unusual retro photographs with soft focus and light distortions - Holga produces small, square, low-quality photographs with an abundance of effects (vignette, incorrect color and light rendition, blur).

Instagram took a similar approach to photo processing as the Hipstamatic app, which allowed you to customize retro filters. But there were no likes in it.

Directly from Florence, Systrom applied to participate in the prestigious Mayfield Fellows program, which recruits 12 students each year from several universities in California and spends a year teaching them the theory and practice of starting and running a large technology company. So, in 2005, Kevin first entered the fairy-tale world of ponies, startups and pink unicorns.

Participation in Mayfield Fellows culminated in a 4-month internship at Odeo Inc. Odeo was originally a startup by Evan Williams, the co-founder of Twitter. The bird will fly a little later, but for now it’s not a bird at all, but a service for recording and distributing podcasts, which are becoming popular thanks to the ubiquity of the iPod and digital music. Systrom shares a table with Jack Dorsey. Jack is the future co-founder of Twitter and Square, but he doesn’t know it yet and is meticulously cutting applications for Odeo together with the future co-founder of Instagram. Dorsey became one of Systrom's key contacts in the technology world.

Systrom: “I learned so much from Ev and Jack! These guys seemed to open my eyes."

Also in 2005, student Kevin had dinner with Mark Zuckerberg for the first time. Mark suggested that he take his senior year at Stanford to develop a photo service for Facebook. Systrom refused. They met with Mark more than once in the coming year - Systrom earned pocket money working as a barista at Caffé del Doge in Palo Alto, and Mark sometimes dropped in for a cup of coffee.

Systrom: “The idea of ​​working for a startup for the sake of big money never attracted me. I wanted to finish my studies at Stanford. In hindsight, I realize it would have been a great deal. But you never know how things will turn out. I was interested in what would happen to me.”

In 2006, Kevin received his diploma. Stanford's career services office was ready to place him at Microsoft with a six-figure salary, but he chose Google at $60,000 a year. In three years, he worked as a marketer on Gmail, Google Calendar, Docs and Spreadsheets.

Kevin dreamed of getting into the social media field. In January 2009, he decided to take a risk and joined the startup Nextstop (also acquired by Facebook in 2010) as a product manager. The service, founded by former Google employees, provided users with travel recommendations. Here Systrom got the opportunity to do what he always wanted: write code and create applications, including games related to photography.

While working at Nextstop, Kevin realized he wanted to be an entrepreneur. All that remained was to ignite my passion for photography to such an extent that it would not fade away full time. He started to think about the idea.

Double bourbon please

In the spring of 2009, the Foursquare application was released, allowing you to mark your location. Systrom wanted to create an expanded version of this application, where the emphasis would not only be on check-ins, but also on communication and photo sharing.

While still working at Nextstop, he began coding on nights and weekends and eventually prototyped an HTML5 app called Burbn—after bourbon, of course. (Systrom is a big fan of Kentucky whiskey). Burbn gave users the opportunity to check in at different places, arrange hikes and trips with friends, earn points for hanging out, and post photos. As he later wrote on Quora, he wanted to cross Foursquare with the online game Mafia Wars, where you had to complete tasks by creating an online gang with friends. Location-based apps were trending back then, but the photo-sharing feature became Burbn's most popular feature.

In January 2010, Systrom attended a party for Hunch, another Silicon Valley startup, and showed a prototype of his app to Steve Anderson, a venture capitalist at Baseline Ventures. Steve invited him to meet over a cup of Russian coffee to discuss prospects.

Vitaly Myshlyaev, founder of the concert service Concertwith.me:
“The Valley is brainwashing. There are a lot of activities and movement around you. You can attend three conferences, three meetings, meetups, and anything else a day. You open a list of parties in California on the topic of startups - and there is an ocean of offers every day. Free beer in the office of large companies, sailing on a yacht, snorting cocaine, joint jogging for gay startups, races for whites, races for blacks, push-ups for Indians.

As a result, Anderson promised to invest $250 thousand in Burbn, but on the condition that Systrom finds a business partner. Anderson later explained that he feared a situation would arise where management's decisions were not discussed, but were made automatically. Under the same conditions, Anderson was joined by a second fund - Andreessen Horowitz, one of the best in the startup industry. Investments in Burbn have doubled.

Anderson: “We knew then that mobile was the future, that now was the chance to create a unique experience for mobile devices, but we didn’t know a damn thing about it.”

Having received the money ($500 thousand was collected in just two weeks), Systrom immediately quit Nextstop and began searching for a partner.

True, when Facebook absorbed Nextstop, and Dorsey suddenly launched Twitter, which began to grow by leaps and bounds, Kevin was a little upset. He even mentioned this in a later interview: “I sat and thought: I didn’t get into the Twitter boat and I didn’t get into the Facebook boat. Wonderful!"

There is safety in numbers

The second partner and future co-founder of Instagram was Mike Krieger, a 25-year-old native of Brazil. Krieger was two years younger at Stanford and also interned through the Mayfield Fellows program. Before meeting Kevin, he worked on UX design at Meebo, an online communication service.

Elayne Wherry, co-founder of Meebo: “Mike has a fantastic ability to connect with people and is fantastic with technology.”

Krieger came to the United States in 2004 to become a journalist, but the American curve took him to “symbolic systems” - an unusual combination computer technology and cognitive science. Elayne Wherry, co-founder of Meebo: “Mike has a fantastic ability to connect with people and is fantastic with technology.”

Krieger was still a senior when Verry visited Stanford to judge an undergraduate technology competition. Mike stood out. Over coffee, she invited the young man to join the startup, which by that time had been operating for several years.

After Krieger started working with Meebo, Verry quickly realized that he was more talented than anyone else in the company - even with zero experience. So it's hard to say she was surprised when Mike announced he was leaving to co-found a new company.

Systrom showed Krieger a prototype of the app, and although Mike was hesitant, he liked the ability to view photos of his friends' events. A month later, he left Meebo and began obtaining a US work visa to become Burbn's CTO.

Krieger: "I wasn't very enthusiastic about geography-based apps, but Burbn was the first one I liked." The first hire was Shane Sweeney, an engineer on the Egg Haus project.

The first hire was Shane Sweeney, an engineer on the Egg Haus project.

Rob Abbott, Burbn user, first public Instagram user: “Kevin and I sat together in [co-working space] Dogpatch Labs from the early days of Burbn until Instagram outgrew our space. My team collaborated with Kevin (and later Mikey) - well, we helped them in any way we could. However, we helped all our residents. Kevin asked for feedback on the design, and unfortunately, I was always inundated with clients. Then he asked me to join the project, but I again found myself in a stalemate because I had just hired new people, including Shane Sweeney, who later became Instagram’s first full-time employee.

I provided feedback on interaction architecture, helped a little with naming and branding; Shane wrote Sinatra POC (POC - Proof-of-Concept, layout) to test a native iOS camera hack that makes it possible to post directly in Safari. The concept was impressive, but native code was the only option because the product required higher performance and the filters needed to be handled on the client side, something Burbn's HTML5 couldn't handle.

Kevin came to me some time later to woo Shane. Shane was very talented. I told Kevin that Shane would be most useful if I assigned him to work on a specific product, especially on iOS. I think highly of Kevin and consider him one of the best resident entrepreneurs in the two years I spent at Dogpatch Labs, so it was an easy conversation. Kevin is generally very competent in many areas. And this is quite natural: remember, Kevin designed, developed and grew Burbn himself. One. The arrival of Mikey, and then Shane, closed all the key positions in the main Instagram team. Plus Cole Rice [more on him later] gave some great advice as an outside observer.

Rob Abbott himself refused to work on Instagram and then bit his elbows. But his story is not the only one. There is a whole thread on Quora about “refuseniks.”

One of them is Quora contributor Robert Cesar Matei. He received an offer to become an Instagram developer from Kevin and Mike.

Matei: “The Instagram team grew very slowly. By the time the company was acquired by Facebook, Kevin and Mike had hired only one new developer. I think they did not offer the position to a very large number of applicants.

The guys knew what they wanted, but it seemed to me that they didn’t take their company seriously. Back then, everyone thought that Instagram was just an application made by a couple of hobbyists in their spare time, and most programmers could not imagine that working with this service could be interesting. Some thought that the platform would still be assimilated into Facebook or Twitter. Others did not see development prospects or were not happy with the size of the team.

I wanted to do other things, but Kevin asked me for help - and for several months he and I worked on developing the project, periodically staying in the office until late at night. When I began to think that it was time to find a job, the guys suggested that I work on the Instagram API. They offered me a position on staff many times. Kevin accompanied each new proposal with a letter - it really touched me.”

As a result, Matei got a job at Quora. He explained this by saying that the Q&A platform was more interesting to him. He believed that Quora could revolutionize the Internet, much like Google, and become the largest resource for sharing knowledge.

Mobile developer Amanda Wickstead says she also received an offer from Kevin and Mike in June 2010. At that time the service was still called Burbn.

Wickstead: “Mike is my friend. I met with him and Kevin, and the guys talked about their idea: they wanted to make a photo sharing app. I knew that working with them would be crazy fun and that the idea was really fantastic."

But Amanda chose to stay in the gaming industry - then she was an employee of Zynga. She felt that Instagram is a fairly simple application that may not be of interest to the developer.

Wickstead: “Of course, now I’m not happy with my decision. Hindsight is 20 out of 20.”

Designer Julian Targowski says he received an offer from Instagram a couple of days before the launch of the app he was working on at the time. He didn’t even bother to read the proposal - his mind was occupied with other things, and the photo sharing service did not interest him at all.

Targowski: “On the day of the Instagram takeover, I was celebrating my two-year anniversary with my girlfriend outdoors. My friends sent me a few text messages, mostly to tease me. But I don't regret my decision. I don't work for money. I love design. The best of my work I did absolutely free for my friends or relatives.”

There is also about an anonymous employee who was offered to work on Instagram for Android, but the anonymous person, as you know, is worse than Justin Bieber, so we won’t write about him. Let him know!

Burbn turns, turns...

On Krieger's first day at work, Kevin announced that Burbn would not survive - Foursquare was already far ahead in promotion. They needed to create something completely new, and the partners decided to focus primarily on mobile photography.

Systrom: “The iPhone was new, people were creating amazing things, and new behaviors were emerging. This was an opportunity to create a new type of service, a social network that would be based not on computers, but on mobile devices.”

They carefully studied the leading applications in this category and saw the potential in creating a product that would combine Hipstamatic filters and the social component of Facebook. Systrom and Krieger made the difficult but life-changing decision to take a step back, reverting Burbn to photos, comments and likes. The application was renamed Instagram - a portmanteau of the words instant (instantaneous) and telegram (telegram).

Now they had to convince their investor, Steve Anderson, of the correctness of this decision, who four months ago wrote Systrom the first check for $250 thousand. The young entrepreneurs piled into the café across the street, a cheap eatery staffed by ex-convicts.

Anderson knew the app's performance was poor. They had been discussing this for the past few weeks. The startups told Steve about their plan to start over, not knowing what reaction to expect from their backers - anger, disappointment or sympathy. Anderson rubbed his red stubble and looked at the table. But soon enough he looked up at them and said with a grin: “Why the hell did you wait so long?”

The founders worked together for two weeks on a photo app they called Codename. Krieger made the client application for iOS, and Systrom took over the server part.

Their place of work was a co-working space located on an old pier, with fishing nets on the walls and long tables that served as a common space for start-up technology companies. Julian Green, who worked at Dogpatch for a time, recalls that Kevin and Mike were unusually obsessed with the details of the project.

Green, Dogpatch Labs resident:
“They spent two hours perfecting the rounded corners of the app icons.”

However, both startupers did not like what happened in the end, and then Systrom, thanks to Nicole, remembered the Florentine experiments with the Lomo camera.

The first filter for Instagram was the X-Pro II. Then Hefe appeared (after the name of the unfiltered Hefeweizen wheat beer that Kevin drank while working) and Toaster (this was the nickname of the Labradoodle, a cross between a Labrador and a poodle, which belonged to the creator of the social news site Digg, Kevin Rose). In total, about 30 filters were made, of which 11 were included in the application (there are currently 39 of them, including video filters).

After six weeks of refining the application, they gave it to friends for beta testing, fixed the bugs and prepared Instagram for launch.

First Instagram icon

The Instagram icon, one of the most famous app icons, was drawn in 45 minutes when Apple decided to put the app on home page App Store. The prototype icon was essentially an image of a real-life Polaroid camera, and the announcement required something unique.
Cole Rice is a professional photographer and designer. One day (suddenly!) Kevin called him and asked him to work on Instagram. Cole was an early beta tester for Instagram, and Systrom came across his work on Dribbble, which was based on an image from a 1940s Bell & Howell camera. Systrom liked it and asked Rice to redesign the Instagram icon before sending it to Apple. The only catch was that Apple waited an hour for all this to happen, otherwise Instagram would not have made it to the main App Store, which would have deprived the young app of a great opportunity to shine.
Less than an hour later, Rice sent the icon. The Bell & Howell camera has two lenses, so Rice turned one of them into a viewfinder. He also slapped a rainbow with the acronym INST on the left side of the camera.

Instagram was released to the App Store at midnight on October 6, 2010. Systrom and Krieger remained at Dogpatch Labs to keep the servers from crashing. In the morning, a message about the new product was published by the New York Times Bits Blog and TechCrunch. The load on the servers was off the charts - Systrom and Krieger worked 24 hours without a break to keep the application running.

Rob Abbott, Burbn user, first public Instagram user:
“They were sitting opposite each other, there was a pile of mobile phones
and dozens of empty Red Bull cans.”

In the first 24 hours, 25 thousand iPhone users downloaded the free application:
Instagram has actually become the best free photo sharing app.

Systrom: “First of all, I have to say that we never expected such widespread popularity. We have made our way from the first registered users to the top of the segment free photo in just a few hours."

By the end of the first week, Instagram had been downloaded 100,000 times, and by mid-December the number of users had reached one million and Apple named Instagram “iPhone app of the year.” The timing of the application's release was perfect: the iPhone 4 with an improved camera was presented three months before the release of Instagram, in June 2010.

The main task of Systrom and Krieger was to maintain the performance of the servers so that they would not collapse from the influx of visitors. The partners brought in Quora's Adam D'Angelo (formerly of Facebook), whom Systrom had met with Zuckerberg at fraternity parties at Stanford, to help move Instagram to Amazon EC2 cloud servers and scale the platform.

The difficulty of supporting a high-load application was one of the reasons why Instagram’s founders subsequently agreed to a deal with Facebook: joining such a large company also meant starting to use its developed infrastructure.

Systrom: “This is our child. He keeps us up at night and gets us out of bed early in the morning.”

Manuscripts are burning

In February 2011, Instagram raised $7 million in funding for its initial stage of development from various investors: Matt Kohler from Benchmark Capital, which valued Instagram at approximately $25 million, Jack Dorsey, Adam D'Angelo and business angel Chris Sacca.
The rapidly growing app caught the attention of leading social media companies, particularly attracting the interest of Jack Dorsey, who was already a co-founder of Twitter. (and toyed with the idea of ​​acquiring Instagram) and Mark Zuckerberg.

By the way, right before this investment round, Kevin Systrom suffered another setback.
It turned out that the Andreessen Horowitz fund, which invested in Burbn, decided to share the risks and in 2010 also invested money in the Picplz application, a direct competitor to Instagram. A month after the launch of Instagram, the venture informed Systrom that it was going to invest an additional $5 million in Picplz, refusing further investments in Kevin’s company “for ethical reasons.”
Systrom was devastated: “Andreessen Horowitz is a strong name...Their rejection sucks. This is a big shake-up for us."

Instagram was not only distinguished by its minimalist approach to the application interface. With the same minimalism, the guys built the structure of the company itself. The new funding gave Systrom and Krieger the opportunity to hire more employees, but the company's founders maintained a lean staff of a dozen employees until the integration with Facebook. At least, only three new people on Instagram's staff are mentioned by name - community manager and agreement assistant Josh Riedel, community evangelist Jessica Zollman and engineer Gregor Hoschmuth (all of them have now left the company).

The number of users increased much faster than the number of company employees, and along with the growth of the community, interest from potential buyers also grew. The company began meeting with interested parties.

At the same time, Systrom received a call and was offered additional investment by Roelof Botha from Sequoia Capital, an investor in Tumblr and a number of other trending startups. He followed Instagram's growth closely and admired its "stickiness."

Dorsey and Rowhani subsequently claimed that they handed Systrom a paper proposal. He insisted otherwise. According to Bulgakov, manuscripts do not burn, but we, apparently, will never know how the events actually developed that night. But the question is: where could the manuscript have gone, other than where it ended up in the end? However, Systrom remained in contact with Twitter and on April 4 told their CEO Dick Costolo that Instagram would likely agree to a huge investment from Sequoia, Greylock and Thrive Capital (ventures invested $50 million when the company was valued at $500 million) and will remain an independent company, because independence is very important and cool.

New records

Each month after the launch broke the records of the previous one.
So, when Justin Bieber opened an account, Instagram registered an abnormal surge of activity - thousands of girls commented and liked every photo of the celebrity. Bieber's agent even contacted Kevin and demanded that his client be financially satisfied for using the service.
Systrom seemed to blow off the sly agent, but Bieber remained on Instagram anyway (for a while, then quit, and then came back again).

Bieber: “I think hell is Instagram. I'm 90 percent sure of this. We are sent to hell and we find ourselves locked on an Instagram server. I'm stuck in private messages, trying to get out, but I can't. I’ll lie down by the pool, take photos for Instagram and won’t upload them to the Internet.”

Kevin and Mike became celebrities themselves. Krieger had dinner with Michelle Obama, and Systrom met with British Prime Minister David Cameron and hung out with Jamie Oliver. They appeared on magazine covers. All this time, Systrom convinced himself and those around him that he did not feel threatened by Facebook. Mobile applications Facebook were too complicated. Their iOS app was overloaded with all sorts of features, and on top of that, Facebook had written the app in HTML5, and now it was horribly slow on mobile devices, and Facebook was receiving thousands of complaints from users.

Instagram, on the contrary, has always strived for utilitarianism and minimalism. There were no structural changes even after the user base “inflated”. More difficult (and more important) abandon new features rather than implement them. When Instagram received funding from Benchmark Capital, new board member Matt Kohler encouraged the team to focus on growth first and figure out the business model later.

Systrom: "We're seeing Facebook-level engagement."

So, the disposition at the beginning of April 2012 was as follows: the Instagram application for iOS reached 30 million users after about a year and a half on the market, and taking into account the fact that more than 500 million Android devices had already been sold, Instagram had a real chance to get more 100 million users in the very near future if I launched an application for a second mobile system.

But why did we have to wait so long for the Android version? The notorious minimalist concept of the project is to blame for everything.

Systrom: “Launching on a single platform allowed us to focus on the product and user experience. This enabled us to remain small and nimble, and we were able to respond quickly to user feedback.”

Kevin emphasized that his main concern was the consistency of the interfaces on both platforms, and that the same 13 people who wrote the application for iOS also made an application for Android that can run on any camera phone with Android 2.2 and above with OpenGL support(technology necessary for the operation of filters).

Systrom: “The Android application offers almost identical functionality. You will find all the same filters as in the iOS version. Some features, such as TiltShift and Flickr integration, are not included in the current build, but will definitely appear in future versions. The app is available in Chinese, French, German, Italian, Japanese, Korean, Portuguese and Spanish."

In the first day after the launch of Instagram on Android application installed by more than 1 million users. Given that more Android and iOS devices are sold per month than new Facebook users are registered, there is a real threat that a new social network could appear right under Zuckerberg's nose.

It took Facebook about four years to achieve similar figures. The idea of ​​Instagram as the first major mobile (mobile-only) social network seemed extremely convincing in the world, especially considering that Instagram closed another round of funding for $50 million.

Zuckerberg called

After launching Instagram, Zuckerberg invited Systrom to dinner several times at his home in Palo Alto to talk about “philosophy.”

Zuckerberg: “Kevin called me lazily, and I called him”

These meetings, however, were not mentoring sessions: Mark certainly had the growing popularity of Instagram in mind, especially since photo uploads were the catalyst for the surge in popularity of Facebook itself.

Zuckerberg: “They were getting a lot of traffic from Facebook, and it occurred to me that we could be one company.”

Such guesses are confirmed, for example, by MySpace founder Tom Andersen.

Andersen: “Facebook was scared. He wasn't going to learn anything from Instagram. Zuckerberg made the deal because the rapid growth of Instagram's user base made him worried. Even if Instagram was only a nascent threat, it was still a threat. If your company is worth $100 billion, and neutralizing a potential competitor would cost only a billion, why not take such a step?
Facebook primarily revolves around friends and is therefore terribly afraid of services like Twitter or Instagram, which follow a more open and public model and where the messages of any user are available to everyone else. Therefore, Zuckerberg wants to own the main “private” social network (Facebook) and the main “public” one (now it’s Twitter, but you can’t buy it, so there’s only one way out - Instagram).”

Forbes, citing various sources, provides other evidence.

Paul Buckheit, partner at Y Combinator
and founder of FriendFeed:

“Any time you see a social platform growing so quickly, it's a good reason to get a little nervous. Of course it's smarter
it would have been for Facebook to acquire Twitter when it was at a similar stage of development.
However, if you believe that Instagram could become the next Twitter, the purchase is the right move.”

Lou Kerner
Founder of The Social Internet Fund:

The app would be of enormous value not only to Facebook, but, say, Twitter as well. I'm also sure Google would be very interested in purchasing. So, to some extent, Zuckerberg is not only attacking, but also defending: Instagram is a very valuable asset for anyone who would like to compete with Facebook."

Zuckerberg has enough power at Facebook to make quick and dramatic moves. He invited Systrom to Palo Alto and had a series of long and detailed discussions with him about how Instagram could be boosted using Facebook.

Zuckerberg: “I wouldn’t call it a negotiation. We just really wanted to work together."

Subsequent events confirm his words: as a result of the gatherings, an offer was born - twice as large as what Twitter presented, and twice as large as the valuation of the company by venture capitalists. What's more, Zuckerberg's offer included a whopping $300 million in cash.

Systrom was shocked by the size of the proposal and Zuckerberg’s pressure, and he apparently forgot that he wanted to maintain Instagram’s independence at all costs.

Systrom: “I don’t know what influenced my decision, but Mark presented a comprehensive plan of action and went from $500 million [the amount Instagram valued Sequoia at to $1 billion. Obviously, this was a completely different valuation."

Instagram was acquired by Facebook for $1 billion in cash and stock in April 2012 (the final transaction amount, taking into account the fall in Facebook shares, was $736.5 million).

Dennis. K. Berman, financial editor of The Wall Street Journal: “Remember this day. Instagram, which is 551 days old, is valued at $1 billion. New York Times Co., which is 116 years old – $967 million.”

Thanks to this deal, Systrom received a lot of money, but lost his partner and friend - Jack Dorsey. Dorsey posted daily Instagram photos to his popular Twitter account, but stopped doing so after the deal went through.

The instantly rich co-founders of Instagram, yesterday's geeks, suddenly became one of the wealthiest men today. It is believed that Systrom (CEO and co-founder) made $400 million from the sale of his stake (40%), while Krieger (CTO and co-founder) received approximately $100 million (10%). Sources close to the company say another 10% stake - again worth $100 million - has been distributed to employees. Key investors also did not leave offended - Andreessen Horowitz and Baseline Ventures received $100 million each (having invested $250 thousand 2 years ago).
So, let's think about what young people can spend the first hundreds of millions on? For girlfriends! In October 2015, Systrom married Nicole Schutz, his peer and passion since his student days; Krieger meets with Caitlin Trigger, a Yale graduate and collaborator on a charity fundraising project. The founders of Instagram have enough money for a hobby. Krieger has a passion for vintage cars. As for Systrom, he loves photography, bow ties, corduroy and “making interesting cocktails,” and now he can fully satisfy his taste for a beautiful life. He boasted on Twitter that he flew to Las Vegas just to have dinner with chef Jamie Oliver (not the first time, actually - before that back in 2011). And he shyly admitted on Facebook that selling Instagram would allow him to buy a few more bottles of his favorite sparkling wine. To hell with modesty, Kevin - now you can swim in it!

After Twitter's IPO and the news that trendy startup Snapchat was valued by Zuckerberg at three billion a little over a year later, the tone changed, and the idea began to grow louder that Kevin Systrom had made a blunder by significantly underselling Instagram.

Experts agree that Instagram would most likely do well and be worth much more ($5-15 billion) if it continued to remain an independent company.

John Corney, columnist for The Wall Street Journal:

“If you're an Instagrammer, does the news that Zuckerberg offered 3 yards of greenery for Snapchat piss you off?”

Shervin Pishevar, investor:

“Today Instagram would be worth $5 billion. It propped up FB's stock and put its mobile strategy on its feet. What a damn smart and cheap acquisition Zuckerberg made.”

From today about Instagram Perhaps only infants and some tribes of Amazon Indians do not know. Of course, this application for quickly editing and posting photos has made a truly dizzying career. The application, most of which was created literally “on the knee” and in just a week, was purchased for $1 billion less than two years later.

Let’s face it, it’s a good motivation for those who are still looking for their path in the IT field. However, let's talk about everything in order.

Instagram. The beginning of the story

We owe the fact of the appearance of Instagram to a simple American student from Stanford - Kevin Systrom, who was literally delirious with the ideas of explosive startups. However, for the time being, his dreams remained dreams: he diligently attended specialized seminars, met with entrepreneurs and venture capitalists, and absorbed ideas for a quick start.

Finally, with the encouragement of one of his businessman acquaintances (and $250,000 in subsidies), he decided to create the Burbn application, which would combine some functions, geotargeting and photography capabilities. I must say that Kevin has always been a good photographer and was drawn to such things. Not without his faithful assistant: Kevin meets Mike Krieger, who at that time was working on the Meebo project (a communication site).

A little persuasion, a mountain of promises and a lot of prospects - this, apparently, is the best answer to how exactly Kevin persuaded Krieger to abandon his previous work and concentrate only on the development of Burbn. After a short time, a tandem was created, which a little later gave birth to an application worth a billion dollars. But let’s not get ahead of ourselves, there are problems ahead of us.

First disappointments

Nowadays it sounds a little funny, but the first experience of working together was terrible: very soon Systrom bluntly told Krieger that their idea with Burbn was on the verge of failure. What Kevin Systrom said was something like, “Mike, buddy, thunder strike me, but we won't make the damn Burbn take off. He has too many competitors. We will go bankrupt before we promote this project.”

B urbn was pushed into the far corner, and its partners made timid attempts to create other similar applications. But the result was not pleasing. The time has come for depression and despair. However, this was for the better, because it was on one of these sad evenings that it all began.

Evin came up with an idea that lay on the surface: we needed a service that could transform even the most low-quality photos and make them extremely attractive.

Filters!

We needed easy-to-use filters that would turn any mobile device user into a seasoned photographer. That same evening, Kevin Systrom created the first, but not the last filter in the history of Instagram.

Explosive start

Porn got to work, the partners created the first version of Instagram, which they posted on the App Store (at first the application was only available for products) on the night of October 6, 2010. It is this date that should be carved in gold letters in Instagram history, because then some completely unimaginable carousel began. The first users immediately began to download the free application. Until the morning, future millionaires worked hard, making sure that the servers did not fall under the influx of unexpected visitors.

The news about the appearance of Instagram is posted by such authoritative resources as Beats Blog and Techcrunch. This causes a wave of new visitors, which becomes the limit for: they can barely withstand the load. In the first days, the application was downloaded by 25,000 users, which was one of the highest figures in the history of the App Store.

It became clear that Instagram has been accepted by users, and urgent measures need to be taken to ensure its viability. So over time, manager Josh Riedel, engineer Shane Sweeney and promoter Jessica Zollman appeared on the team. The wheel started spinning.

Continuation of the glorious path

The popularity of Instagram grew like a snowball, which was greatly facilitated by the efficiency of the team. They understood that they needed to constantly develop their brainchild so that users would not turn away from them. Very soon the following improvements and releases were made:

• ~ in January 2011, the use of hashtags was introduced, which greatly simplified the search for photos on a specific topic;


• ~ in September 2011, version 2.0 was released, which unexpectedly pleased us with live filters, changes in optional borders, photos high resolution and other necessary “goodies”;


• ~ finally, in April 2012, the long-awaited version for Android was launched, which was downloaded by users more than 1 million times in just 24 hours. An impressive figure.

Facebook is buying Instagram

To this day, the debate continues about whether he did the right thing by paying a whole billion for a completely unprofitable service. Yes, yes, despite its great fame, Instagram had not yet been monetized in any way. Some say that this is a real “soap bubble,” while others praise the Facebook founder for his foresight.

In any case, the fact remains: on April 9, 2012, Instagram was purchased by Mark Zuckerberg for $1 billion. Moreover, $300 million was transferred in cash, and the rest of the amount in Facebook shares. In an instant, Kevin Systrom and Mike Krieger went from enthusiastic guys in ripped jeans to real multimillionaires.

By the way, they still work on Instagram today. Despite the fact that the proceeds would be more than enough for a comfortable life until old age. Now their main task is to develop a monetization system that would turn Instagram from a very expensive toy into a profitable thing.

Nowadays you can not only take photos on Instagram, but also shoot videos. This application is already integrated with Facebook and a number of other social networks. Not long ago the application became available to users Windows Phone 8. User capabilities and social engagement have been expanded. Instagram is not losing ground, is constantly increasing its momentum and capabilities and promises its followers a lot more useful innovations.

Navigation

Today on the Internet there is great amount social networks, which serve for communication with friends, relatives, and work colleagues in particular. One of them can be called Instagram, the popularity of which has only increased in recent years, as has the number of registered users.

Many Instagram users call it a social photo network. This definition better clarifies the concept of this service. The owner of this application is Facebook.

Of course, there are similarities between this social network and others, but it still has some uniqueness and emphasizes its uniqueness. Here you can also find comments on photos, likes, subscribers, and perhaps you will find your classmates and childhood friends.

What differences does Instagram have from other social networks?

• Blogging. What immediately catches the eye, the head and the tongue are micro-blogs and albums; their presence allows users to share their mood, life, as well as photos from vacations and trips
• Filters in the photo. Availability of unique filters for converting photos that allow you to retouch, crop and add effects to photos
• Lack of privacy. An equally important advantage of Instagram is considered to be the absence of closed pages that are inaccessible to ordinary users, since in many social networks, the accounts of famous and popular users are closed to reading information

What is the main function of Instagram?

The most important function of Instagram is the social interaction of people, the owner emphasizes, since communication only unites people, which leads to their unity, agreement, and also promotes mutual understanding between them.

What is Instagram?

Firstly, this is a network where there are friends, classmates and your relatives who will always be in touch with you to communicate and exchange moods. Photos will perfectly help you convey the atmosphere of what is happening and talk about everything that is happening in your life, and the presence of hashtags will help you caption photos where you were and when.
Instagram is a great service that will allow you to communicate closely with your friends, watch their photos, share yours, as well as view other people and see the world through their eyes.

Why do you need Instagram?

The answer to this question is different for everyone. After all, everyone is on Instagram for their own purposes, some dream and purposefully move to gain fame on the Internet, for which they try to gain as many subscribers as possible, some simply communicate with friends, and some simply keep in touch with each other, due to the lack of other communication contacts.

Creative individuals post their art online, for which they receive comments and subsequent ratings from other users. People often use Instagram to simply stay in touch with their friends, find out news and admire the beauty of their world.

How to use the social network Instagram?

Using Instagram is as easy and simple as other social networks.

What does that require?

1. First you need to download the Instagram application on your mobile device. This application available for users using smartphones on operating system: Android and iOS
2. Installing the application occurs automatically, it takes about two minutes
3. Sign up for social media Instagram networks, after opening the application
4. Log in to the application by entering the username and password you entered during registration
5. Ready! Now you can fully enjoy this service and use all its capabilities

Video: How to use the social network Instagram?