Office furniture promotion program. Promotion of a furniture salon

There are quite a lot of companies offering various high-quality furniture on the Internet. That’s why trading platforms fight for every client, attracting them with original offers and unique opportunities. You can gain an advantage over competitors by promoting a furniture showroom. For example, you need a kitchen, or a table, or a wardrobe for the bedroom - you can find all this on the Internet by entering the query “buy a wardrobe, wooden tables for the kitchen”, etc.

The peculiarities of furniture search engines can be divided into 3 groups:

• A request that is related to a specific type of activity: furniture store, salon in the Moscow region.
• Request by type of furniture: buy a kitchen, a wooden table, a metal cabinet.
• Query by furniture name: Children's wardrobe Sofia, kitchen Prestige.

The promotion itself begins with preparing the site structure. Functionality is an advantage, and a large number of products with the possibility of convenient ordering is also welcome. We need unique texts for each category of furniture, taking into account search engines. It is also worth considering the fact that furniture varies not only in shape, design, materials, but also in appearance and purpose. For example, for a bedroom, kitchen, living room, hallway, children's room.

• SEO for a furniture showroom and website optimization.
• Promotion on social networks.
• Setting up contextual advertising.
• Regular content updates.

A set of furniture salon techniques and regular monitoring will make it possible to get results and justify the investment in promotion. The method of promoting a furniture website is practically no different from promoting other topics. Our SEO company works with companies in large cities of the Moscow region: Lyubertsy, Mytishchi, Podolsk, Mitino and other cities. We offer comprehensive promotion of your salon on the Internet and promotion on social networks.

Every seller of upholstered and cabinet furniture is interested in how to convert visitors to an online furniture store into buyers. And selling texts for advertising custom-made furniture are the bracket on which all other elements of successful sales are attached.

If during live communication the buyer himself asks the necessary questions, then all answers to the questions must be provided in the text. If the client does not find a solution to his problem in the description, the transaction will not take place.

Kitchens, living rooms and bedrooms are expensive goods that are not considered essential or even second necessities. Such a purchase cannot be classified as impulsive; it is planned in advance according to the size of the room and interior design.

Reasons for purchase: renovation, moving into a new home, wedding, birth of a child, availability of sufficient funds. The buyer will have to live side by side with chests of drawers, sofas, armchairs, tables, chairs for many years and even decades, so this purchase is treated with the utmost responsibility. And in the catalogue, the buyer must find solutions to his problems. Simple, clear and concise.

Basic principles on how to write texts for advertising furniture in a catalog

Furniture advertising texts should inspire customer confidence. Post photos and videos of all production processes: carpentry, upholstery, sewing processes. Give the buyer a guarantee that this wardrobe will last a long time.

Provide unique information. Tell him about the intricacies of making and choosing a good bed. Even if you are going to order furniture text for your website from a copywriter, give him in a condensed form those facts that are not publicly available.

Avoid competitors. Before composing the text, develop an original USP in an ad for a children's, office or kitchen furniture store. Options may vary: custom-made, gifts for sets, free delivery, assembly, custom glass engraving.

Keywords in the text for advertising furniture on an online store website

It doesn’t matter which product sales will be increased by furniture advertising texts: beds, sofas, computer tables and chairs, wardrobes, chests of drawers, kitchens, tables, bedside tables, chairs, folding beds, wardrobes. The main thing is not to forget to write keywords in each.

The rule is simple - one article for one group of key queries. One main request, which will appear in the title, subtitle, first paragraph and several times in the text. And it comes with clarifying queries-synonyms in the same sentence with the main query.

Keyword example: « buy a sofa in Moscow».

Texts for advertising furniture: selection of keywords

Clarifying words: inexpensive, sale, from the manufacturer, cheap, corner sofa, sofa bed, book, accordion, transformer, with delivery, children's, leather, folding.

When you offer to buy a sofa in Moscow in the text of your online store selling ready-made furniture, make sure that the above qualifying words are organically (and imperceptibly) included in the article.

Examples of texts for advertising furniture on radio

Advertising furniture from Zemfira, duration 50 seconds:

You're having a beautiful dream again

It's like you're sitting at your desk

But only your table has become comfortable

And next to it, a Japanese safe sparkled

Your office suddenly looks like a fairy tale

Everything is so convenient in it, and you won’t understand

This is how everything will be in reality, believe me

Zhymal salon, just open the door (2 times)

Salon “Zhimal” (5 times)

An example of advertising text for upholstered and cabinet furniture on radio No. 2: timing 25 seconds

(Traffic cop whistle) Inspector Sidorchuk. Citizen, where are you going? Do you see the sign hanging?

(Driver) Of course I see. Stop price sign. That’s why I’m rushing to Formula Furniture.

Sample selling text for advertising furniture on radio No. 3: timing 30 seconds

Salon “Demi”, any custom cabinet furniture from classic to avant-garde. High-quality materials and fittings, non-standard solutions for any space and for every taste. Free visit of the designer throughout the city and region, prices are affordable. Installment plan. Attention, promotion: until the end of June, when ordering a kitchen, you will receive a coffee table as a gift. Salon "Demi" st. Moskovskaya, 62. Tel 9 14 00. 9 14 00. “Demi”. Great choice, great result!

Call to action in the text for a furniture website

Cabinet or upholstered furniture is not fashionable clothing; before ordering it, every little detail is thoroughly thought through. Therefore, you should not rush a person to buy, even if you offer him a profitable promotion.

If we are not talking about a pair of chairs, but about a bedroom, living room, kitchen or office, it is better to invite him to the showroom to see samples or offer him a designer consultation. But it’s better not to let the buyer put off a call or visit until later. Because “later” may not come

The production and sale of furniture is a niche with huge competition, so furniture websites cannot move forward blindly and not take into account the specifics of the topic. Let’s figure out how to adapt a classic SEO strategy to promote a furniture online store in order to get results.

Logical structure and directory

It is important to make it as easy as possible for visitors to navigate the site and sort furniture by purpose, type, manufacturer and other characteristics. Using the Yandex.Wordstat service, check exactly how people are searching for your products, and create categories on the website for the most popular queries.

An example of a catalog on our client’s website – we grouped furniture and home accessories into more than 50 logical categories that are easy to navigate. To choose a sconce, the user does not have to follow a chain like “Lamps” - “For the living room” - “Wall”: the desired category is immediately in the list.

Another example - they added to the filter the ability to sort sofas by shape, purpose, style, etc. In two steps you can open a selection of sofas for a cafe or kitchen.

Important: Make sure that when optimizing your furniture website for promotion, no duplicate pages appear. To do this, do not link product URLs to specific categories, because the same chair can be displayed on the site in the “Upholstered Furniture”, “Living Room Furniture” and “JNL Furniture” sections.

The widest possible range

To expand the selection of furniture and make it easier for visitors to search the site, create more different product cards where possible. For example, if you have a sofa of the same model in black and beige, let these be 2 independent cards.

What is the point of this technique when promoting furniture websites:

• The more relevant pages on your site, the more search traffic you receive.
• When there are separate cards for each product option, the filter in the catalog has more options (for example, visitors will be able to sort only beige furniture for the living room).
• For each card, you can make a link, add different cross-sale elements (“Similar products”, etc.).

Example - kitchen fronts of the same series, but in different shades, are presented separately in the furniture factory catalog.

Informative product cards

Before buying furniture on the Internet, people want to find out as many details as possible, so we pay special attention to product cards when promoting a furniture showroom.

Check that the card contains:

• Full product name.
• High quality photo.
• Price in large print.
• “Buy” or “Postpone” button.
• Availability status and production time if the model is made to order.
• Product parameters.
• Preferably, a text description optimized for commercial key queries (for example, “buy a Carnegie Collection chair”).
• Information about delivery, payment, guarantees.
• Product reviews.

Pages for furniture brands

Since furniture is often searched for by manufacturer, we recommend creating separate pages for brands (for example, “Porada furniture”) and “category + brand” pages (“Porada sofas,” “Porada tables”).

Such sections are optimized for brand queries, to which we recommend adding the name of the city. For example, when promoting a furniture website in Moscow, use queries like “buy a Lema chest of drawers Moscow”, etc. on category pages.

If you work with a large number of furniture factories, you can collect all the links to brand pages in one section of the catalog.

The “category + brand” pages in the furniture catalog – Chester sofas and Chester armchairs – are highlighted as independent product groups.

Good visualization

People are not interested in the sofa or table itself, but in how it will fit with the rest of the furniture and decor in a particular room. Therefore for effective promotion For a furniture production site, we show as many live examples for each product as possible.

In what format can this be done:

1. We add photos of furniture in the interior to the site, preferably from different angles.
2. We offer users interactive interior designers.

Visual photos on the website of the manufacturer of luxury kitchens.

Ideally, we add photos of furniture in the interior not only to product cards. For example, this is what links to furniture categories on the main page might look like.

We at Eureka use the principles described in this article for furniture websites, which we promote to the TOP of Yandex. Contact us to get the most out of promoting your online furniture store.

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Can be sold great amount goods, without attracting large budgets. The fact is that promoting a furniture website is definitely an intensive and inexpensive set of works for each owner, focused on attracting potential buyers. It is enough to order the promotion and promotion of furniture websites from us, and enjoy the positive dynamics.

For cooperation, please call:

+7 952 792 02 02 or write to [email protected]

A modern business cannot stay afloat without good advertising; most often, among various equal conditions, the key role is played by the advertising strategy; it guarantees the success of the furniture enterprise and its official resource. Regardless of what exactly the company does - it offers ready-made furniture from global manufacturers or produces furnishings using its own resources, it is simply impossible to do without a successful marketing strategy.

The cost of promoting furniture-related websites: from 24,000 rubles per month.

At the moment, there are several leading ways to increase the level of sales of interior items, but I would like to focus on the promising ones, moreover in an interesting way promotion – promotion and trade through the official website on the Internet.

Marketing furniture on the Internet will allow you to take advantage of the benefits provided by world wide web, while the costs of such an advertising campaign will be significantly less than the publication of offline advertising.

Of course, you can talk for a long time about how to stimulate the sale of furniture and actually advertise the brand on numerous resources where various advertisements are published for free. It is not optimal to ignore forums and catalogs, bulletin boards; on such sites it is definitely profitable to promote a furniture resource.

Publishing an advertisement for a furniture salon on pages that do not at all correspond to the topic of the work will turn out to be ineffective and can become a simple matter of posting advertisements on a fence or post. It seems like a colossal amount of work has been done, but there is no result, because the target audience simply ignores all this.

If you sell pieces of furniture, then website promotion will become many times more effective when you advertise them among people who are ready to purchase, and it is the online environment that makes it possible to segment users and address an advertising block to a potential buyer.

Promotion of a furniture website is a channel that will help you contact the audience

Promotion of a furniture resource can correspond to the types of communications with the target audience in reality, and sometimes becomes an independent tool that helps raise sales to a new level. The maximum number of interested people will appear if your site appears in the search results, is noticeable in the field with contextual ads, and takes its place on YAN sites.

As for the latter, it is better to look for pages on which advertising about furniture is in demand, and the topic is interesting to visitors, we are talking about projects in design, home economics, and construction. Advertising of children's interior items will pay off where the resource is dedicated to children, their development and upbringing in general. In this case, it will have special power, thanks to its appeal directly to the target audience interested in the product. In principle, promoting a furniture showroom through search engines involves the following basic steps:

• determining the goals and objectives of the portal, as well as promotion;
• page audit, identification and elimination of major technological errors;
• compiling a semantic core, thanks to which promotion begins;
• optimization of content and site code;
• improving the link popularity of the project through a competent approach.

Attention should be paid to each stage. It is better to first think through the goals and objectives of what the resource will perform, whether it will be promotion of a furniture showroom or simply a presentation page, the main task of which is to provide contact information to a potential client.

In the first case, you cannot do without an informational website, where the emphasis is on the description of the store or promotion, as well as attracting new customers thanks to bright advertising or selling text. In the second case, attention is focused on an attractive, up-to-date catalog, through which you can place an order directly on a furniture website, or alternatively by phone.

In addition, it is not so much the salon that is advertised as the product itself that is present in it. For this reason, it is optimal to focus on choosing key phrases; they will sell interior items and increase sales, both due to names and descriptions, which help attract customers interested in purchasing.

If the customer wants to advertise the salon directly, it is better to focus on general key expressions, for example, items of furniture for the office, then they will be able to get a lot of traffic, but less conversion into buyers. Each described path when selling furniture requires advertising, but the owner must independently choose what result is needed in the end and solve the assigned tasks.

When priorities are set and determined semantic core, furniture promotion begins, each product is provided with a description keywords, content is created for all pages of the resource.

Features of furniture website advertising, its optimization

We must not forget that search engines focus on the uniqueness of text content; if the content is simply copied, resource optimization will be impossible. Office furniture, such as tables and chairs, products from the catalog, must have a unique description, and not copied from other pages.

Articles and news that are exclusively original are important not just for promotion, but also for visitors who value the information content present on the site, because the opinion “I’ve already read this” only spoils the overall impression.

There are a huge number of ways to fill a resource with unique content, from writing it yourself to ordering it from Smarticle professionals. It is important not to forget that in addition to the parameters, including interest and ease of reading, the texts must have certain key phrases through which the store’s products are promoted, the content will be optimal, and the user will get what he wanted.

Another interesting opportunity, besides optimizing furniture-related websites, is, of course, contextual ads that appear on the search engine page taking into account certain search queries. Thus, an advertisement for a furniture portal will appear in front of the user when he enters the corresponding request into search engine. This is a fairly quick method of attracting potential clients to your personal pages. This promotion can solve important problems:

• guarantees additional targeted traffic on the resource;
• raises the site’s ranking in search engines, users visit the pages and all this has a positive effect on the behavioral factor.

Advertising is sometimes organized by exchanging banners, as well as links with other resources; it not only brings additional visitors thanks to links, but also increases rankings in the search engine. Words that are used to promote furniture are usually embedded in relevant pages that respond to a specific query in a search engine.